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I am starting a business and I would like to get more customers into my shop. Do you guys know any other marketing techniques that shows better results that I don't know?
I think one of your best bets is "relationship marketing". Most of your cost is involving paying for dues in organizations that your business might cater to, or to networking events, chamber of commerce, small business organizations, and local clubs. The rest is up to your time and your ability to network.
You can also connect to consumers with simple and inexpensive direct mail pieces. Write a simple letter (the keyword being "simple") and start sending them around your town. Just say what you do, and why you're different from others who offer the same services or products. Put together some type of promotion, to entice those who read your direct mail piece to "try you out". Two things are important here: a simple promotion and a good list of potential customers. Your local Chamber can help you with the latter.
Referrals are also good. Give your customers a reason to tell their friends about you. Offer both the current customer and the new, referred customer a "reward" for their business.
Finally, get in touch with local newspapers and magazines: you'd be surprised how many times they're looking for interesting business stories to tell.
Good luck and have fun!
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5 Comments to 'How can I attrack new clients in my business without spending a fortune in marketing?'
Henry The DogMay 30, 2009
It depends on what your business is.
References :
DimmyMay 30, 2009
You may wish to consider joining your local Chamber of Commerce. Chamber members support other members. If you don't wish to advertise — depending on what your business is — it's a great way to get your name out there! You also want to make sure you send press releases to your local papers.
Good luck to you.
References :
yikes12345May 30, 2009
Agreed – it would help if you told us what type of business this was. But you could try everything from radio ads to newspaper ads to advertising in other businesses. Post fliers everywhere. Also utilize word of mouth – tell everyone at your church, have your mother and daughter tell all their friends, be sure to mention it to all the other parents at your son's baseball games, etc etc.
References :
DebMay 30, 2009
Place a free ad on Craigslist for your grand opening, for a one-day sale, etc. Hire somebody to dress-up like a clown, gorilla, or whatever, and hold up a sign about your sale out by the street, to draw people in. Work out some kind of deal with a local radio station. Put sale flyers on cars. Put an ad on your car.
References :
MatteoMay 30, 2009
I think one of your best bets is "relationship marketing". Most of your cost is involving paying for dues in organizations that your business might cater to, or to networking events, chamber of commerce, small business organizations, and local clubs. The rest is up to your time and your ability to network.
You can also connect to consumers with simple and inexpensive direct mail pieces. Write a simple letter (the keyword being "simple") and start sending them around your town. Just say what you do, and why you're different from others who offer the same services or products. Put together some type of promotion, to entice those who read your direct mail piece to "try you out". Two things are important here: a simple promotion and a good list of potential customers. Your local Chamber can help you with the latter.
Referrals are also good. Give your customers a reason to tell their friends about you. Offer both the current customer and the new, referred customer a "reward" for their business.
Finally, get in touch with local newspapers and magazines: you'd be surprised how many times they're looking for interesting business stories to tell.
Good luck and have fun!
References :
I run a marketing consulting company, Fulcra Solutions, to help small business. FulcraSolutions.com
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