We are looking to enter a agreement with a firm who is going to assist us with breaking into new markets with high level contacts, and provide some marketing and sales support. Normally they would look to have a large monthly retainer plus a percentage of sales they bring to us.

We have built a great relationship and are looking to go beyond this model. We are entertaining a scenario (for 90 days) where the retainer would be minimal (next to nothing) and compensation would include a higher percentage on business they bring in plus some equity options that we could enhance or benchmark on performance.

Is there any standard for these percentages (on sales and equity in our company) for this type of arrangement? I want to make sure the agreement is fair and makes sense for both of us, as well as scaleable after the initial 90 days. Is there a model I can mold for this situation?

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